Supported metrics

1. Gross profit (£) - The difference between a company's revenues and cost of sales, or cost of goods sold
   
2. Net profit (£) - The number of conversions divided by the total number of ad interactions
   
3. Gross profit margin (%) - Total amount of revenue that exceeds the cost of goods sold
   
4. Net profit margin (%) - Revenue your company has after incurring direct costs from producing your goods/services
   
5. Revenue (£) - All income generated by the sale of the business's primary goods or services
   
6. Costs (£) - Total cost of producing an item/service sold by your company